Birthday card Today

05/11/09

The ecard space is a funny one. The business model is essentially one where you are killing another business model, the paper greeting cards space. In some ways it's a normal case study of technology advancement over a paper based product. But you should look deeper. Greeting card companies eCards are not exactly the same product as paper greeting cards. You buy a paper card at a store and physically write on it. Electronic cards are bought online and never touch paper. The products here are just not the same. So in essence, the technology is really impacted the very product. You see this also in pcs, telephones, tvs and other electronic products. A great site to try.